Resources
There are many tools which are useful in search engine marketing.
In order to track your progress, a good web analytics program is a necessity.
Google Analytics is a free program which will give you valuable information about what is, and what isn't working on your website. Sign up for a free Google analytics account, and install your unique Google code on each of your website pages. Within 24 hours, start tracking the visitors to your website. Just a few of the results you will monitor from your analytics program are:
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Bounce rate (the percent of people who didn't find your site interesting enough to look beyond the page they entered your site)
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Time on site
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Popularity and effectiveness of keywords
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Search patterns on your website pages
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Website conversions
Free Tools
The Google keyword tool is useful for keyword research.
Analyze your website design with the five second test.
Test your online design savvy and learn more about design at which test won?
Blogs
A few of the blogs which I recommend that you check regularly are:
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Read the Google Analytics Blog to learn about improvements to Google Analytics, upcoming events, and for a listing of programs from the Web Analytics TV series
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Occam’s Razor by Avinash Kaushik, a
Google Analytics Evangelist, and author of Web Analytics 2.0
Articles
SEO experts love to write about the new developments which are happening in the world of search engine marketing. Some of the articles I have found especially interesting are:
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10 Steps to Optimize Your Landing Pages
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How does geo-targeting work in SEO
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Google and Duplicate content, and TLDsYahoo Policies on Localization, -
Where should I advertise for my international PPC campaigns?
For more information about our SEM consultancy services, please contact us!
