PPC Management

Pay per click (PPC) is an internet advertising model used on websites to improve traffic to a website. Websites that allow PPC advertising display ads when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content.
Using PPC ads gives us control over:

• What keywords we appear for in search results
  
• Where we appear in search engine results
  
• What message we show to searchers
  

Advertisers typically bid on the keyword phrases relevant to their target market.
The cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword in a specific targeted market.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators.

Why Use PPC?

While you are working to build up your rank naturally through SEO, there are advantages to also running a PPC advertising campaign.  Among these advantages are:  

• Immediate results on focused campaigns
  
• Improved web presence for specific keyword phrases
  
• Increased brand awareness
  

Use the results from your PPC campaigns to improve your SEO methods.

Best Practices for Building a Successful PPC Advertising Campaign

Follow these steps to build a successful PPC campaign: 

• Choose keywords being used by your potential customers
  
• Write compelling ad copy to attract the searcher to click on your ad
  
• Send visitors to landing pages which are interesting and relevant to their search query
  
• Define and track goals and conversions
  

Maximize the return on your investment.  Use a Google qualified PPC professional to build and manage your pay-per-click advertising campaigns.